Total Value (Last 30 days)
$46.6M
Value Per 1K Fans
$2.13K
Performance (Last 30 days)
Followers
21.9M
Posts
3,553
Impressions
5576.5M
Engagement
292.5M
Eng. Rate
5.24%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #2 | Big Brother Brasil | $81.0M |
| #3 | NBA | $57.5M |
| #4 | International Cricket Council (ICC) | $47.6M |
| #5 | TNT Sports Brasil | $46.6M |
| #6 | Fabrizio Romano | $46.1M |
| #7 | Bleacher Report | $45.9M |
| #8 | ESPN Global | $41.5M |
Per 1K Fans
| #246 | Leicester Tigers Women | $2.15K |
| #247 | Chicago Fire FC | $2.15K |
| #248 | Club Atlético Lanús | $2.14K |
| #249 | TNT Sports Brasil | $2.13K |
| #250 | Rhode Island Rams Women's Basketball | $2.13K |
| #251 |  ICC Hindi | $2.13K |
| #252 | Canada Men's Hockey Team | $2.13K |
🇧🇷 Brazil Rankings (407 accounts)
View Ranking →Overall
| #1 | Big Brother Brasil | $81.0M |
| #2 | TNT Sports Brasil | $46.6M |
| #3 | Sport Club Corinthians Paulista | $11.5M |
| #4 | Flamengo | $6.9M |
| #5 | SportsCenter Brasil | $5.0M |
| #6 | NBA Europe | $3.8M |
| #7 | Palmeiras | $3.8M |
Per 1K Fans
| #3 | FIS Ski Jumping | $5.60K |
| #4 | Big Brother Brasil | $3.68K |
| #5 | NBA Europe | $3.34K |
| #6 | TNT Sports Brasil | $2.13K |
| #7 | Fred Caldeira | $1.35K |
| #8 | Larissa Luz | $1.26K |
| #9 | Waltinho | $1.05K |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #1 | Big Brother Brasil | $81.0M |
| #2 | TNT Sports Brasil | $46.6M |
| #3 | Fabrizio Romano | $46.1M |
| #4 | Bleacher Report | $45.9M |
| #5 | ESPN Global | $41.5M |
| #6 | 433: The Home of Football | $41.4M |
| #7 |  Mundo NFL | $36.9M |
Per 1K Fans
| #49 | Amazon Prime Video UK | $2.26K |
| #50 | Livesport.cz | $2.25K |
| #51 | Jomboy | $2.24K |
| #52 | TNT Sports Brasil | $2.13K |
| #53 | ESPNcricinfo | $2.09K |
| #54 | Rijnmound | $2.08K |
| #55 |  ESPN NL | $2.05K |
🇧🇷 Media & Creators in Brazil (39 accounts)
View Ranking →Overall
| #1 | Big Brother Brasil | $81.0M |
| #2 | TNT Sports Brasil | $46.6M |
| #3 | SportsCenter Brasil | $5.0M |
| #4 | SporTV | $2.4M |
| #5 | Globoesporte.com | $2.4M |
| #6 | ESPN Brasil | $1.9M |
| #7 | Podpah | $1.4M |
Per 1K Fans
| #1 | Podcast Ataque Defesa | $9.37K |
| #2 | Big Brother Brasil | $3.68K |
| #3 | TNT Sports Brasil | $2.13K |
| #4 | SportsCenter Brasil | $695.68 |
| #5 | CANAL+ Sport | $574.22 |
| #6 | UOL Esporte | $429.91 |
| #7 | ESPN Brasil | $429.74 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.