Total Value (Last 30 days)
$3.9M
Value Per 1K Fans
$10.05
Performance (Last 30 days)
Followers
390.6M
Posts
18
Impressions
131.7M
Engagement
7.0M
Eng. Rate
5.34%
Entertainment Benchmark on Instagram
5.30%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #104 | Cleveland Cavaliers | $4.2M |
| #105 | Golden State Warriors | $4.1M |
| #106 | Ligue 1 | $4.0M |
| #107 | Dwayne Johnson | $3.9M |
| #108 | Besiktas | $3.9M |
| #109 | Bleacher Report Football | $3.9M |
| #110 | Atlético Madrid | $3.8M |
Per 1K Fans
| #4915 | Ivory Coast Football Team | $10.07 |
| #4916 | Alexia Putellas | $10.07 |
| #4917 | Leah Galton | $10.07 |
| #4918 | Dwayne Johnson | $10.05 |
| #4919 | A.J. McCarron | $10.05 |
| #4920 | Guanyu Zhou | $10.03 |
| #4921 | Chris Taylor | $9.98 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #43 | NBA History | $4.3M |
| #44 | Cleveland Cavaliers | $4.2M |
| #45 | Golden State Warriors | $4.1M |
| #46 | Dwayne Johnson | $3.9M |
| #47 | Bleacher Report Football | $3.9M |
| #48 | Cardi B | $3.8M |
| #49 | Kylie Jenner | $3.4M |
Per 1K Fans
| #858 | Portugal. The Man | $10.14 |
| #859 | Richard Sherman | $10.11 |
| #860 | John Catlin | $10.10 |
| #861 | Dwayne Johnson | $10.05 |
| #862 | A.J. McCarron | $10.05 |
| #863 | Chris Taylor | $9.98 |
| #864 | Wiz Khalifa | $9.98 |
Entertainment Rankings (461 accounts)
View Ranking →Overall
| #3 | Kim Kardashian | $12.0M |
| #4 | 50 Cent | $6.1M |
| #5 | Lady Gaga | $4.9M |
| #6 | Dwayne Johnson | $3.9M |
| #7 | Cardi B | $3.8M |
| #8 | Jatin Sapru | $3.6M |
| #9 | Kylie Jenner | $3.4M |
Per 1K Fans
| #235 | Edu Guedes | $10.19 |
| #236 | Portugal. The Man | $10.14 |
| #237 | Sir Elton John | $10.10 |
| #238 | Dwayne Johnson | $10.05 |
| #239 | Wiz Khalifa | $9.98 |
| #240 | Hasan Minhaj | $9.86 |
| #241 | SUMERIA | $9.70 |
🇺🇸 Entertainment in United States (99 accounts)
View Ranking →Overall
| #3 | Kim Kardashian | $12.0M |
| #4 | 50 Cent | $6.1M |
| #5 | Lady Gaga | $4.9M |
| #6 | Dwayne Johnson | $3.9M |
| #7 | Cardi B | $3.8M |
| #8 | Kylie Jenner | $3.4M |
| #9 | Khloe Kardashian | $3.3M |
Per 1K Fans
| #43 | Lil Yachty | $10.92 |
| #44 | Monica Denise | $10.29 |
| #45 | Portugal. The Man | $10.14 |
| #46 | Dwayne Johnson | $10.05 |
| #47 | Wiz Khalifa | $9.98 |
| #48 | SUMERIA | $9.70 |
| #49 |  Kate Hudson | $9.58 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.