Total Value (Last 30 days)
$321.9K
Value Per 1K Fans
$2.17K
Performance (Last 30 days)
Followers
148.0K
Posts
253
Impressions
14.5M
Engagement
695.3K
Eng. Rate
4.79%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #831 | Asian Tour Golf | $323.4K |
| #832 | Alavés | $323.2K |
| #833 | Chicago White Sox | $321.9K |
| #834 | The New Zealand Olympic Team | $321.9K |
| #835 | L.D.U. Quito | $321.8K |
| #836 | Tadeu Schmidt | $321.1K |
| #837 | Rayan Cherki | $320.7K |
Per 1K Fans
| #238 |  Kelso Racecourse | $2.19K |
| #239 | Motherwell | $2.18K |
| #240 | Iowa Hawkeyes Men's Basketball | $2.18K |
| #241 | The New Zealand Olympic Team | $2.17K |
| #242 | Denmark SailGP | $2.16K |
| #243 | Hampshire CCC | $2.16K |
| #244 | Michigan Wolverines Men's Basketball | $2.15K |
🇳🇿 New Zealand Rankings (36 accounts)
View Ranking →Overall
| #1 | New Zealand Cricket | $1.4M |
| #2 | Hurricanes | $410.0K |
| #3 | The New Zealand Olympic Team | $321.9K |
| #4 | The Blues | $241.9K |
| #5 | Moana Pasifika | $237.7K |
| #6 | Gallagher Chiefs | $220.3K |
| #7 | New Zealand Men's Basketball Team | $217.3K |
Per 1K Fans
| #1 | New Zealand Men's Basketball Team | $12.1K |
| #2 | The New Zealand Olympic Team | $2.17K |
| #3 | Moana Pasifika | $1.78K |
| #4 | New Zealand SailGP | $1.58K |
| #5 | Hurricanes | $1.37K |
| #6 | Highlanders | $969.28 |
| #7 | Gallagher Chiefs | $824.69 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #348 | Al-Ahli SFC | $324.0K |
| #349 | Alavés | $323.2K |
| #350 | Chicago White Sox | $321.9K |
| #351 | The New Zealand Olympic Team | $321.9K |
| #352 | L.D.U. Quito | $321.8K |
| #353 | Swansea City AFC | $320.0K |
| #354 | Afghanistan Cricket | $318.2K |
Per 1K Fans
| #111 | Cholet Basket | $2.19K |
| #112 | Motherwell | $2.18K |
| #113 | Iowa Hawkeyes Men's Basketball | $2.18K |
| #114 | The New Zealand Olympic Team | $2.17K |
| #115 | Denmark SailGP | $2.16K |
| #116 | Hampshire CCC | $2.16K |
| #117 | Michigan Wolverines Men's Basketball | $2.15K |
🇳🇿 Sports Teams in New Zealand (16 accounts)
View Ranking →Overall
| #1 | New Zealand Cricket | $1.4M |
| #2 | Hurricanes | $410.0K |
| #3 | The New Zealand Olympic Team | $321.9K |
| #4 | The Blues | $241.9K |
| #5 | Moana Pasifika | $237.7K |
| #6 | Gallagher Chiefs | $220.3K |
| #7 | Highlanders | $161.7K |
Per 1K Fans
| #1 | The New Zealand Olympic Team | $2.17K |
| #2 | Moana Pasifika | $1.78K |
| #3 | New Zealand SailGP | $1.58K |
| #4 | Hurricanes | $1.37K |
| #5 | Highlanders | $969.28 |
| #6 | Gallagher Chiefs | $824.69 |
| #7 | New Zealand Cricket | $721.69 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.