Total Value (Last 30 days)
$248.3K
Value Per 1K Fans
$957.07
Performance (Last 30 days)
Followers
259.4K
Posts
88
Impressions
6.4M
Engagement
315.0K
Eng. Rate
4.94%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #967 | Pablo Vitar | $249.2K |
| #968 | Leicester City Football Club | $249.2K |
| #969 | Athletico Paranaense | $248.6K |
| #970 | Sydney Swans | $248.3K |
| #971 | Rugby Pro D2 | $248.1K |
| #972 | Racing.com | $247.7K |
| #973 | Penrith Panthers | $247.7K |
Per 1K Fans
| #768 | Frankie Foster | $964.19 |
| #769 | Chesterfield | $962.45 |
| #770 | Ban. Bystrica | $962.06 |
| #771 | Sydney Swans | $957.07 |
| #772 | Star Sports Tamil | $955.30 |
| #773 | Yomiuri Giants | $955.27 |
| #774 | Wisła Płock | $953.59 |
🇦🇺 Australia Rankings (137 accounts)
View Ranking →Overall
| #23 | A-League Women Dub Zone | $260.8K |
| #24 | Minas Tênis Clube | $255.6K |
| #25 | Oscar Piastri | $251.1K |
| #26 | Sydney Swans | $248.3K |
| #27 | Racing.com | $247.7K |
| #28 | Penrith Panthers | $247.7K |
| #29 | Wests Tigers | $236.2K |
Per 1K Fans
| #33 | Minas Tênis Clube | $1.04K |
| #34 | Newcastle Knights | $1.03K |
| #35 | Port Adelaide Football Club | $1.02K |
| #36 | Sydney Swans | $957.07 |
| #37 | St Kilda Football Club | $936.27 |
| #38 | Steph Catley | $925.24 |
| #39 | Adelaide Football Club | $909.68 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #405 | Como | $250.1K |
| #406 | Leicester City Football Club | $249.2K |
| #407 | Athletico Paranaense | $248.6K |
| #408 | Sydney Swans | $248.3K |
| #409 | Penrith Panthers | $247.7K |
| #410 | Cincinnati Reds | $247.4K |
| #411 | Ipswich Town | $245.9K |
Per 1K Fans
| #503 | Sélestat Alsace Handball | $964.21 |
| #504 | Chesterfield | $962.45 |
| #505 | Ban. Bystrica | $962.06 |
| #506 | Sydney Swans | $957.07 |
| #507 | Yomiuri Giants | $955.27 |
| #508 | Wisła Płock | $953.59 |
| #509 |  Richmond Rugby | $953.34 |
🇦🇺 Sports Teams in Australia (71 accounts)
View Ranking →Overall
| #13 | Australia Football Team | $294.0K |
| #14 | Richmond Football Club | $274.2K |
| #15 | Minas Tênis Clube | $255.6K |
| #16 | Sydney Swans | $248.3K |
| #17 | Penrith Panthers | $247.7K |
| #18 | Wests Tigers | $236.2K |
| #19 | Brisbane Lions | $235.8K |
Per 1K Fans
| #25 | Minas Tênis Clube | $1.04K |
| #26 | Newcastle Knights | $1.03K |
| #27 | Port Adelaide Football Club | $1.02K |
| #28 | Sydney Swans | $957.07 |
| #29 | St Kilda Football Club | $936.27 |
| #30 | Adelaide Football Club | $909.68 |
| #31 | North Melbourne Football Club | $900.15 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.