Total Value (Last 30 days)
$992.6K
Value Per 1K Fans
$750.54
Performance (Last 30 days)
Followers
1.3M
Posts
252
Impressions
45.2M
Engagement
3.0M
Eng. Rate
6.73%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #365 | Cruz Azul | $1.0M |
| #366 |  Dallas Cowboys | $995.8K |
| #367 |  New Orleans Saints | $994.7K |
| #368 | Sunderland | $992.6K |
| #369 | Aston Martin | $989.4K |
| #370 | Roman Reigns | $981.1K |
| #371 | Desimpedidos | $970.8K |
Per 1K Fans
| #993 |  Detroit Lions | $756.71 |
| #994 | Toronto Argonauts | $755.18 |
| #995 | NWSL | $754.01 |
| #996 | Sunderland | $750.54 |
| #997 | Nashville Predators | $750.24 |
| #998 | HBC Nantes | $749.73 |
| #999 | N.E.C. | $749.33 |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #46 | Brentford FC | $1.1M |
| #47 | Fulham FC | $1.1M |
| #48 | SPORF | $1.0M |
| #49 | Sunderland | $992.6K |
| #50 | Aston Martin | $989.4K |
| #51 | United Rugby Championship | $928.6K |
| #52 | Celtic FC | $905.6K |
Per 1K Fans
| #170 | Arsenal Women | $762.05 |
| #171 | Havant and Waterlooville | $761.74 |
| #172 | Exeter City | $760.89 |
| #173 | Sunderland | $750.54 |
| #174 | The KOP TV | $745.20 |
| #175 | Barnsley FC | $744.71 |
| #176 | Birmingham City FC | $727.74 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #133 | Cruz Azul | $1.0M |
| #134 | Dallas Cowboys | $995.8K |
| #135 | New Orleans Saints | $994.7K |
| #136 | Sunderland | $992.6K |
| #137 | Aston Martin | $989.4K |
| #138 | Strasbourg | $966.2K |
| #139 |  Pittsburgh Steelers | $953.6K |
Per 1K Fans
| #673 | Trackhouse Racing | $758.85 |
| #674 | Detroit Lions | $756.71 |
| #675 | Toronto Argonauts | $755.18 |
| #676 | Sunderland | $750.54 |
| #677 | Nashville Predators | $750.24 |
| #678 | HBC Nantes | $749.73 |
| #679 | N.E.C. | $749.33 |
🇬🇧 Sports Teams in United Kingdom (317 accounts)
View Ranking →Overall
| #20 | Wolverhampton Wanderers | $1.1M |
| #21 | Brentford FC | $1.1M |
| #22 | Fulham FC | $1.1M |
| #23 | Sunderland | $992.6K |
| #24 | Aston Martin | $989.4K |
| #25 | Celtic FC | $905.6K |
| #26 | Chelsea Women | $778.5K |
Per 1K Fans
| #125 | Arsenal Women | $762.05 |
| #126 | Havant and Waterlooville | $761.74 |
| #127 | Exeter City | $760.89 |
| #128 | Sunderland | $750.54 |
| #129 | Barnsley FC | $744.71 |
| #130 | Birmingham City FC | $727.74 |
| #131 | South Sheilds FC | $722.82 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.