Total Value (Last 30 days)
$13.2M
Value Per 1K Fans
$1.38K
Performance (Last 30 days)
Followers
9.6M
Posts
2,057
Impressions
2987.3M
Engagement
181.0M
Eng. Rate
6.06%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #26 | FC Barcelona | $15.5M |
| #27 | TNT Sports | $15.3M |
| #28 | Team USA | $13.7M |
| #29 | Star Sports India | $13.2M |
| #30 | NHL | $12.7M |
| #31 | NFL on ESPN | $12.3M |
| #32 | Manchester United Football Club | $12.2M |
Per 1K Fans
| #471 | TSG Hoffenheim | $1.38K |
| #472 | Marshawn Lynch | $1.38K |
| #473 | Istres Provence Handball | $1.38K |
| #474 | Star Sports India | $1.38K |
| #475 | PGA Tour | $1.38K |
| #476 | North Carolina Tar Heels Men's Basketball | $1.37K |
| #477 | NBA G League | $1.37K |
🇮🇳 India Rankings (269 accounts)
View Ranking →Overall
| #1 | Star Sports India | $13.2M |
| #2 | India Cricket | $7.8M |
| #3 | Royal Challengers Bengaluru | $6.4M |
| #4 | Chennai Super Kings | $4.9M |
| #5 |  Jio Hotstar | $3.6M |
| #6 | Jatin Sapru | $3.6M |
| #7 | Matheus Gonze | $3.2M |
Per 1K Fans
| #10 | Jatin Sapru | $1.58K |
| #11 | JioHotstar Telugu | $1.42K |
| #12 | JioHotstar Malyalam | $1.40K |
| #13 | Star Sports India | $1.38K |
| #14 | Muthuraman Ramachandran | $1.33K |
| #15 | Mufaddal Vohra | $1.31K |
| #16 | Navjot Singh Sidhu | $1.29K |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #13 | Netflix USA | $16.9M |
| #14 | NFL Network | $16.9M |
| #15 | TNT Sports | $15.3M |
| #16 | Star Sports India | $13.2M |
| #17 | NFL on ESPN | $12.3M |
| #18 | SportsCenter ESPN | $10.1M |
| #19 | CNN | $9.9M |
Per 1K Fans
| #72 | JioHotstar Telugu | $1.42K |
| #73 | JioHotstar Malyalam | $1.40K |
| #74 | At The Races | $1.38K |
| #75 | Star Sports India | $1.38K |
| #76 | MLB On Fox | $1.35K |
| #77 | Oneplay Sport | $1.34K |
| #78 | Muthuraman Ramachandran | $1.33K |
🇮🇳 Media & Creators in India (43 accounts)
View Ranking →Overall
| #1 | Star Sports India | $13.2M |
| #2 | Jio Hotstar | $3.6M |
| #3 | Netflix India | $2.9M |
| #4 | Karan Sonawane | $1.8M |
| #5 | Star Sports Tamil | $1.8M |
| #6 | CricTracker | $1.6M |
| #7 | Viraj Ghelani | $1.4M |
Per 1K Fans
| #5 | Taran Singh | $1.69K |
| #6 | JioHotstar Telugu | $1.42K |
| #7 | JioHotstar Malyalam | $1.40K |
| #8 | Star Sports India | $1.38K |
| #9 | Muthuraman Ramachandran | $1.33K |
| #10 | Mufaddal Vohra | $1.31K |
| #11 | Karan Sonawane | $1.13K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.