Total Value (Last 30 days)
$3.1M
Value Per 1K Fans
$437.63
Performance (Last 30 days)
Followers
7.1M
Posts
369
Impressions
372.7M
Engagement
28.1M
Eng. Rate
7.53%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #131 |  Los Angeles Rams | $3.3M |
| #132 | Matheus Gonze | $3.2M |
| #133 | MLS | $3.2M |
| #134 | São Paulo FC | $3.1M |
| #135 | Lindsey Vonn | $3.1M |
| #136 | Team GB | $3.0M |
| #137 | ESPN Argentina | $3.0M |
Per 1K Fans
| #1593 | GOBEK Teqball Team | $438.58 |
| #1594 | Texas Super Kings | $438.21 |
| #1595 | Chicago White Sox | $437.77 |
| #1596 | São Paulo FC | $437.63 |
| #1597 | CricTracker | $437.45 |
| #1598 | Farnborough | $437.15 |
| #1599 | Unicaja | $436.78 |
🇧🇷 Brazil Rankings (407 accounts)
View Ranking →Overall
| #6 | NBA Europe | $3.8M |
| #7 | Palmeiras | $3.8M |
| #8 | Neymar | $3.7M |
| #9 | São Paulo FC | $3.1M |
| #10 | SporTV | $2.4M |
| #11 | Globoesporte.com | $2.4M |
| #12 | Santos | $2.3M |
Per 1K Fans
| #26 | Renata Heilborn | $455.36 |
| #27 | APA Jaraguá Futuro Atleta | $450.68 |
| #28 | Paysandu Sport Club | $441.91 |
| #29 | São Paulo FC | $437.63 |
| #30 | Vasco da Gama | $433.32 |
| #31 | UOL Esporte | $429.91 |
| #32 | ESPN Brasil | $429.74 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #36 | England Cricket | $3.7M |
| #37 | Persib Bandung | $3.3M |
| #38 | Los Angeles Rams | $3.3M |
| #39 | São Paulo FC | $3.1M |
| #40 | Team GB | $3.0M |
| #41 | Borussia Dortmund | $3.0M |
| #42 | Al-Nassr | $3.0M |
Per 1K Fans
| #1138 | GOBEK Teqball Team | $438.58 |
| #1139 | Texas Super Kings | $438.21 |
| #1140 | Chicago White Sox | $437.77 |
| #1141 | São Paulo FC | $437.63 |
| #1142 | Farnborough | $437.15 |
| #1143 | Unicaja | $436.78 |
| #1144 | Canberra Raiders | $436.44 |
🇧🇷 Sports Teams in Brazil (52 accounts)
View Ranking →Overall
| #1 | Sport Club Corinthians Paulista | $11.5M |
| #2 | Flamengo | $6.9M |
| #3 | Palmeiras | $3.8M |
| #4 | São Paulo FC | $3.1M |
| #5 | Santos | $2.3M |
| #6 | Cruzeiro Esporte Clube | $1.7M |
| #7 | Vasco da Gama | $1.7M |
Per 1K Fans
| #8 | Operario Ferroviario Esporte Clube | $471.96 |
| #9 | Botafogo de Futebol e Regatas | $460.49 |
| #10 | Paysandu Sport Club | $441.91 |
| #11 | São Paulo FC | $437.63 |
| #12 | Vasco da Gama | $433.32 |
| #13 | Clube Atlético Mineiro | $425.25 |
| #14 | Coritiba Football Club | $393.69 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.