Total Value (Last 30 days)
$1.4M
Value Per 1K Fans
$156.89
Performance (Last 30 days)
Followers
9.2M
Posts
175
Impressions
194.9M
Engagement
9.8M
Eng. Rate
5.04%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #268 | Tommy Fury | $1.5M |
| #269 | Charlotte Hornets | $1.5M |
| #270 | Premier Padel | $1.5M |
| #271 | Podpah | $1.4M |
| #272 | New Zealand Cricket | $1.4M |
| #273 | Viraj Ghelani | $1.4M |
| #274 | Carabao Cup | $1.4M |
Per 1K Fans
| #2732 | Jorge Polanco | $157.38 |
| #2733 | Augsburger Panther | $157.35 |
| #2734 | Tofas Bursa | $156.93 |
| #2735 | Podpah | $156.89 |
| #2736 | Dutch Handball Federation | $156.76 |
| #2737 | 50 Cent | $156.48 |
| #2738 | Kontinental Hockey League | $156.39 |
🇧🇷 Brazil Rankings (407 accounts)
View Ranking →Overall
| #17 | Vasco da Gama | $1.7M |
| #18 | Clube Atlético Mineiro | $1.5M |
| #19 | Premier Padel | $1.5M |
| #20 | Podpah | $1.4M |
| #21 | Sandro Souza | $1.4M |
| #22 | Fluminese FC | $1.3M |
| #23 | Brazilian Olympic Committee | $1.3M |
Per 1K Fans
| #76 | Guarani FC | $169.02 |
| #77 | Esporte Clube Vitória | $168.49 |
| #78 | Matheus Cunha | $159.21 |
| #79 | Podpah | $156.89 |
| #80 | Raphael Veiga | $155.74 |
| #81 | Athletic Club SAF | $155.62 |
| #82 | Londrina Esporte Clube | $152.62 |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #83 | ESPN Deportes | $1.6M |
| #84 | Raj Shamani | $1.5M |
| #85 | MLB Network | $1.5M |
| #86 | Podpah | $1.4M |
| #87 | Viraj Ghelani | $1.4M |
| #88 |  Dodgers Nation | $1.4M |
| #89 | SIC Noticias | $1.4M |
Per 1K Fans
| #233 | ESPN Colombia | $163.29 |
| #234 | Maisfutebol | $162.31 |
| #235 |  VSPORTS | $159.03 |
| #236 | Podpah | $156.89 |
| #237 | Neel | $156.06 |
| #238 | Rick Shiels | $152.53 |
| #239 | Fox Cricket | $151.22 |
🇧🇷 Media & Creators in Brazil (39 accounts)
View Ranking →Overall
| #4 | SporTV | $2.4M |
| #5 | Globoesporte.com | $2.4M |
| #6 | ESPN Brasil | $1.9M |
| #7 | Podpah | $1.4M |
| #8 | Desimpedidos | $970.8K |
| #9 | UOL Esporte | $705.7K |
| #10 | UFC Brasil | $575.5K |
Per 1K Fans
| #9 | SporTV | $380.06 |
| #10 | Globoesporte.com | $359.90 |
| #11 | Chance - Tvoje sázkovka | $358.44 |
| #12 | Podpah | $156.89 |
| #13 | Mauro Cezar Pereira | $149.43 |
| #14 | UFC Brasil | $135.90 |
| #15 |  Mauro Beting | $134.32 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.