Total Value (Last 30 days)
$247.7K
Value Per 1K Fans
$600.82
Performance (Last 30 days)
Followers
412.2K
Posts
49
Impressions
7.5M
Engagement
336.6K
Eng. Rate
4.47%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #970 | Sydney Swans | $248.3K |
| #971 | Rugby Pro D2 | $248.1K |
| #972 | Racing.com | $247.7K |
| #973 | Penrith Panthers | $247.7K |
| #974 | Cincinnati Reds | $247.4K |
| #975 | Olivia Rodrigo | $247.2K |
| #976 | Dove Cameron | $246.6K |
Per 1K Fans
| #1253 | Sacramento State Hornets Men's Basketball | $601.50 |
| #1254 | HJK Helsinki | $601.40 |
| #1255 |  Carolina Panthers | $601.15 |
| #1256 | Penrith Panthers | $600.82 |
| #1257 | Roston Chase | $600.32 |
| #1258 | RB Leipzig Women | $600.02 |
| #1259 | KSC Lokeren-Temse | $599.43 |
🇦🇺 Australia Rankings (137 accounts)
View Ranking →Overall
| #25 | Oscar Piastri | $251.1K |
| #26 | Sydney Swans | $248.3K |
| #27 | Racing.com | $247.7K |
| #28 | Penrith Panthers | $247.7K |
| #29 | Wests Tigers | $236.2K |
| #30 | Brisbane Lions | $235.8K |
| #31 | Western Bulldogs | $230.1K |
Per 1K Fans
| #52 | Adelaide United FC | $636.57 |
| #53 | Western Sydney Wanderers FC | $623.34 |
| #54 | Marc Leishman | $620.64 |
| #55 | Penrith Panthers | $600.82 |
| #56 | Australian Open | $549.13 |
| #57 | West Coast Eagles | $504.74 |
| #58 | Geelong Football Club | $490.88 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #406 | Leicester City Football Club | $249.2K |
| #407 | Athletico Paranaense | $248.6K |
| #408 | Sydney Swans | $248.3K |
| #409 | Penrith Panthers | $247.7K |
| #410 | Cincinnati Reds | $247.4K |
| #411 | Ipswich Town | $245.9K |
| #412 | Richard Childress Racing | $244.1K |
Per 1K Fans
| #870 | Sacramento State Hornets Men's Basketball | $601.50 |
| #871 | HJK Helsinki | $601.40 |
| #872 | Carolina Panthers | $601.15 |
| #873 | Penrith Panthers | $600.82 |
| #874 | RB Leipzig Women | $600.02 |
| #875 | KSC Lokeren-Temse | $599.43 |
| #876 | SL Benfica Basketball | $598.26 |
🇦🇺 Sports Teams in Australia (71 accounts)
View Ranking →Overall
| #14 | Richmond Football Club | $274.2K |
| #15 | Minas Tênis Clube | $255.6K |
| #16 | Sydney Swans | $248.3K |
| #17 | Penrith Panthers | $247.7K |
| #18 | Wests Tigers | $236.2K |
| #19 | Brisbane Lions | $235.8K |
| #20 | Western Bulldogs | $230.1K |
Per 1K Fans
| #40 | Sydney FC | $719.75 |
| #41 | Adelaide United FC | $636.57 |
| #42 | Western Sydney Wanderers FC | $623.34 |
| #43 | Penrith Panthers | $600.82 |
| #44 | West Coast Eagles | $504.74 |
| #45 | Geelong Football Club | $490.88 |
| #46 | Macarthur FC | $489.01 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.