Total Value (Last 30 days)
$118.7M
Value Per 1K Fans
$3.60K
Performance (Last 30 days)
Followers
33.0M
Posts
1,254
Impressions
3826.6M
Engagement
168.2M
Eng. Rate
4.39%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #1 |  NFL | $118.7M |
| #2 | Big Brother Brasil | $81.0M |
| #3 | NBA | $57.5M |
| #4 | International Cricket Council (ICC) | $47.6M |
| #5 | TNT Sports Brasil | $46.6M |
| #6 | Fabrizio Romano | $46.1M |
| #7 | Bleacher Report | $45.9M |
Per 1K Fans
| #112 | Sporty TV | $3.62K |
| #113 | Guyana Amazon Warriors | $3.61K |
| #114 | Spain Men's Hockey Team | $3.60K |
| #115 | NFL | $3.60K |
| #116 | The Athletic | $3.60K |
| #117 |  Front Office Sports (FOS) | $3.57K |
| #118 | Pontault-Combault Handball | $3.56K |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #1 | NFL | $118.7M |
| #2 | NBA | $57.5M |
| #3 | Bleacher Report | $45.9M |
| #4 | ESPN Global | $41.5M |
| #5 | Taylor Swift | $37.8M |
| #6 | SportsCenter | $35.8M |
| #7 | F1 | $28.3M |
Per 1K Fans
| #15 | Team USA | $4.77K |
| #16 | NFL Network | $4.14K |
| #17 | Northwestern Wildcats Men's Basketball | $3.78K |
| #18 | NFL | $3.60K |
| #19 | Front Office Sports (FOS) | $3.57K |
| #20 | NFL on Fox | $3.52K |
| #21 | NFL on CBS | $3.47K |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #1 | NFL | $118.7M |
| #2 | NBA | $57.5M |
| #3 | International Cricket Council (ICC) | $47.6M |
| #4 | F1 | $28.3M |
| #5 | Premier League | $25.4M |
| #6 | UEFA Champions League | $17.5M |
| #7 | WWE | $17.2M |
Per 1K Fans
| #41 | Czech Basketball Federation | $3.64K |
| #42 | Warwick Racecourse | $3.63K |
| #43 | Spain Men's Hockey Team | $3.60K |
| #44 | NFL | $3.60K |
| #45 | NBA Japan | $3.48K |
| #46 | Scottish Professional Football League | $3.43K |
| #47 | Indian Wells Masters | $3.39K |
🇺🇸 Sports Organizations in United States (39 accounts)
View Ranking →Overall
| #1 | NFL | $118.7M |
| #2 | NBA | $57.5M |
| #3 | F1 | $28.3M |
| #4 | WWE | $17.2M |
| #5 | NHL | $12.7M |
| #6 | MLB | $10.4M |
| #7 | All Elite Wrestling (AEW) | $3.3M |
Per 1K Fans
| #1 | European Handball Federation | $8.30K |
| #2 | USA Cricket Team | $6.56K |
| #3 | NFL | $3.60K |
| #4 | Indian Wells Masters | $3.39K |
| #5 | EHF EURO | $3.26K |
| #6 | NHL | $1.76K |
| #7 | EHF European League | $1.69K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.