Total Value (Last 30 days)
$5.3M
Value Per 1K Fans
$1.12K
Performance (Last 30 days)
Followers
4.8M
Posts
149
Impressions
150.4M
Engagement
9.7M
Eng. Rate
6.48%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #77 | Mercedes | $5.6M |
| #78 | ESPNcricinfo | $5.5M |
| #79 | NFL on CBS | $5.4M |
| #80 | Netflix UK & Ireland | $5.3M |
| #81 | Pubity | $5.3M |
| #82 | Juventus | $5.2M |
| #83 | UFC | $5.1M |
Per 1K Fans
| #632 | Monmouth Hawks Men's Basketball | $1.12K |
| #633 | CONCACAF Women's | $1.12K |
| #634 | Helsingborgs IF | $1.12K |
| #635 | Netflix UK & Ireland | $1.12K |
| #636 | Anaheim Ducks | $1.12K |
| #637 | Miami Hurricanes Men's Basketball | $1.12K |
| #638 | Northern Arizona Lumberjacks Men's Basketball | $1.11K |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #7 | Arsenal Football Club | $6.3M |
| #8 | Tennis TV | $6.2M |
| #9 | Chelsea Football Club | $6.2M |
| #10 | Netflix UK & Ireland | $5.3M |
| #11 | LADBible | $4.7M |
| #12 | Sky Sports | $4.5M |
| #13 | BBC | $4.3M |
Per 1K Fans
| #104 | Aberdeen | $1.14K |
| #105 | Mansfield Town | $1.14K |
| #106 | Ospreys Rugby | $1.12K |
| #107 | Netflix UK & Ireland | $1.12K |
| #108 | Hartlepool United | $1.10K |
| #109 | Harrogate Town | $1.10K |
| #110 | Colchester United | $1.10K |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #33 | espnW | $5.7M |
| #34 | ESPNcricinfo | $5.5M |
| #35 | NFL on CBS | $5.4M |
| #36 | Netflix UK & Ireland | $5.3M |
| #37 | Pubity | $5.3M |
| #38 | CBS Sports | $5.0M |
| #39 | SportsCenter Brasil | $5.0M |
Per 1K Fans
| #85 | Knights Army | $1.17K |
| #86 | Zerozero | $1.16K |
| #87 | Karan Sonawane | $1.13K |
| #88 | Netflix UK & Ireland | $1.12K |
| #89 | Piyush Sharma | $1.10K |
| #90 | SIC Noticias | $1.09K |
| #91 | Fabrizio Romano | $1.08K |
🇬🇧 Media & Creators in United Kingdom (74 accounts)
View Ranking →Overall
| #1 | BBC News | $8.3M |
| #2 | SPORTbible | $7.0M |
| #3 | Tennis TV | $6.2M |
| #4 | Netflix UK & Ireland | $5.3M |
| #5 | LADBible | $4.7M |
| #6 | Sky Sports | $4.5M |
| #7 | BBC | $4.3M |
Per 1K Fans
| #7 | Tennis TV | $1.51K |
| #8 | At The Races | $1.38K |
| #9 | The Overlap | $1.25K |
| #10 | Netflix UK & Ireland | $1.12K |
| #11 | DR Sports | $1.05K |
| #12 | BBC Sport | $925.64 |
| #13 | SPORTbible | $897.80 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.