Total Value (Last 30 days)
$1.2M
Value Per 1K Fans
$2.39K
Performance (Last 30 days)
Followers
515.3K
Posts
484
Impressions
35.7M
Engagement
1.7M
Eng. Rate
4.82%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #307 | The Overlap | $1.2M |
| #308 | FIS Snowboarding | $1.2M |
| #309 | West Indies Cricket | $1.2M |
| #310 | NBA Canada | $1.2M |
| #311 | UFC Europe | $1.2M |
| #312 |  Sky Brown | $1.2M |
| #313 | Futebol Clube do Porto | $1.2M |
Per 1K Fans
| #200 | Big12 Conference | $2.44K |
| #201 | Wales Football Association | $2.44K |
| #202 | Matheus Gonze | $2.43K |
| #203 | NBA Canada | $2.39K |
| #204 |  Levadiakos FC | $2.38K |
| #205 | Rugby Club Toulonnais | $2.38K |
| #206 |  B.T. Denmark | $2.38K |
🇨🇦 Canada Rankings (65 accounts)
View Ranking →Overall
| #2 | Canada Men's Hockey Team | $2.0M |
| #3 | Cirque du Soleil | $1.9M |
| #4 | UFC Canada | $1.5M |
| #5 | NBA Canada | $1.2M |
| #6 | Canada Cricket | $394.1K |
| #7 | Drake | $377.9K |
| #8 | Celine Dion | $319.9K |
Per 1K Fans
| #1 | Canada Cricket | $8.25K |
| #2 | Team Canada | $5.19K |
| #3 | NBA Canada | $2.39K |
| #4 | Forge FC | $2.21K |
| #5 | Canada Men's Hockey Team | $2.13K |
| #6 | Canada SailGP | $1.94K |
| #7 | Vancouver FC | $1.60K |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #65 | World Rally Championship | $1.3M |
| #66 | Electronic Sports League (ESL) | $1.3M |
| #67 | FIS Snowboarding | $1.2M |
| #68 | NBA Canada | $1.2M |
| #69 | UFC Europe | $1.2M |
| #70 | FA Cup | $1.2M |
| #71 | NBA Brasil | $1.2M |
Per 1K Fans
| #57 | Danish Handball Association | $2.63K |
| #58 | International Ice Hockey Federation (IIHF) | $2.49K |
| #59 | United Rugby Championship | $2.45K |
| #60 | NBA Canada | $2.39K |
| #61 | Georgian National Handball Federation | $2.30K |
| #62 | World Archery Federation | $2.30K |
| #63 | DEKA Spain | $2.25K |
🇨🇦 Sports Organizations in Canada (10 accounts)
View Ranking →Overall
| #1 | Canada Men's Hockey Team | $2.0M |
| #2 | UFC Canada | $1.5M |
| #3 | NBA Canada | $1.2M |
| #4 | Canada Cricket | $394.1K |
| #5 | Canadian Football League (CFL) | $82.6K |
| #6 | Canada Men's Basketball Team | $67.9K |
| #7 | Canada Men's Volleyball Team | $35.0K |
Per 1K Fans
| #1 | Canada Cricket | $8.25K |
| #2 | NBA Canada | $2.39K |
| #3 | Canada Men's Hockey Team | $2.13K |
| #4 | UFC Canada | $1.04K |
| #5 | Canadian Football League (CFL) | $317.64 |
| #6 | Canada Men's Basketball Team | $310.27 |
| #7 | Canadian Premier League | $285.28 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.