Total Value (Last 30 days)
$2.9M
Value Per 1K Fans
$664.36
Performance (Last 30 days)
Followers
4.4M
Posts
217
Impressions
90.2M
Engagement
5.0M
Eng. Rate
5.57%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #141 | Europa League | $3.0M |
| #142 | Navjot Singh Sidhu | $3.0M |
| #143 | Talkin' Baseball | $3.0M |
| #144 | NASCAR | $2.9M |
| #145 | Netflix India | $2.9M |
| #146 | Boston Celtics | $2.9M |
| #147 | Marshawn Lynch | $2.9M |
Per 1K Fans
| #1125 | Kalmar FF | $668.10 |
| #1126 | U-BT Cluj-Napoca | $665.13 |
| #1127 | Adler Mannheim | $664.74 |
| #1128 | NASCAR | $664.36 |
| #1129 | Sparta Rotterdam | $664.21 |
| #1130 | BBC | $663.99 |
| #1131 | Richmond Spiders Men's Basketball | $662.75 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #53 | MLS | $3.2M |
| #54 | Lindsey Vonn | $3.1M |
| #55 | Talkin' Baseball | $3.0M |
| #56 | NASCAR | $2.9M |
| #57 | Boston Celtics | $2.9M |
| #58 | Marshawn Lynch | $2.9M |
| #59 |  Anne Hathaway | $2.8M |
Per 1K Fans
| #254 | Collega Park Skyhawks | $675.23 |
| #255 | Columbus Crew SC | $672.60 |
| #256 | FC Cincinnati | $671.11 |
| #257 | NASCAR | $664.36 |
| #258 | Richmond Spiders Men's Basketball | $662.75 |
| #259 | Dayton Flyers Women's Basketball | $660.26 |
| #260 | Baylor Bears Men's Basketball | $657.91 |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #28 | All Elite Wrestling (AEW) | $3.3M |
| #29 | MLS | $3.2M |
| #30 | Europa League | $3.0M |
| #31 | NASCAR | $2.9M |
| #32 | FIS Freestyle Skiing | $2.8M |
| #33 | FIFA World Cup | $2.8M |
| #34 | International Ski Federation | $2.8M |
Per 1K Fans
| #171 | F1 | $686.55 |
| #172 | Germany Men's Hockey Team | $684.86 |
| #173 | Veikkausliiga | $675.74 |
| #174 | NASCAR | $664.36 |
| #175 | Great British Racing | $662.41 |
| #176 |  FIBA 3x3 | $655.65 |
| #177 | Leicester Racecourse | $654.99 |
🇺🇸 Sports Organizations in United States (39 accounts)
View Ranking →Overall
| #6 | MLB | $10.4M |
| #7 | All Elite Wrestling (AEW) | $3.3M |
| #8 | MLS | $3.2M |
| #9 | NASCAR | $2.9M |
| #10 | NBA G League | $2.2M |
| #11 | Professional Bull Riders | $1.7M |
| #12 | UFC Eurasia | $1.5M |
Per 1K Fans
| #11 | EHF Champions League | $764.57 |
| #12 | NWSL | $754.01 |
| #13 | F1 | $686.55 |
| #14 | NASCAR | $664.36 |
| #15 | NBA | $637.57 |
| #16 | MLS | $599.33 |
| #17 | Professional Bull Riders | $540.63 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.