Total Value (Last 30 days)
$8.2M
Value Per 1K Fans
$379.24
Performance (Last 30 days)
Followers
21.6M
Posts
185
Impressions
276.1M
Engagement
17.9M
Eng. Rate
6.47%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #47 | NFL on Fox | $8.6M |
| #48 | BBC News | $8.3M |
| #49 | CBS Sports Golazo | $8.2M |
| #50 | MTV | $8.2M |
| #51 | PGA Tour | $8.1M |
| #52 | Paris Saint-Germain | $8.0M |
| #53 | Liverpool Football Club | $8.0M |
Per 1K Fans
| #1771 | B93 W | $379.98 |
| #1772 | Los Angeles Dodgers | $379.58 |
| #1773 | Eric El Nino | $379.43 |
| #1774 | MTV | $379.24 |
| #1775 | Club Sportivo Independiente Rivadavia | $378.69 |
| #1776 | Angel City FC | $378.23 |
| #1777 | Evil Geniuses | $378.20 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #24 | Overtime | $8.7M |
| #25 | NFL on Fox | $8.6M |
| #26 | CBS Sports Golazo | $8.2M |
| #27 | MTV | $8.2M |
| #28 | Yahoo Sports | $7.8M |
| #29 | Jake Paul | $7.8M |
| #30 | Mr Beast | $6.3M |
Per 1K Fans
| #371 | Oliver Farr | $382.39 |
| #372 | Denver Nuggets | $382.21 |
| #373 | Los Angeles Dodgers | $379.58 |
| #374 | MTV | $379.24 |
| #375 | Angel City FC | $378.23 |
| #376 | Evil Geniuses | $378.20 |
| #377 | Gotham FC | $377.73 |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #22 | NFL on Fox | $8.6M |
| #23 | BBC News | $8.3M |
| #24 | CBS Sports Golazo | $8.2M |
| #25 | MTV | $8.2M |
| #26 | Yahoo Sports | $7.8M |
| #27 | Jake Paul | $7.8M |
| #28 | CANAL+ | $7.3M |
Per 1K Fans
| #175 | Sky Sports F1 | $386.13 |
| #176 | Band Sports | $385.07 |
| #177 | SporTV | $380.06 |
| #178 | MTV | $379.24 |
| #179 | Loudwire | $365.54 |
| #180 | Revista Placar | $362.19 |
| #181 | The Redmen TV | $361.82 |
🇺🇸 Media & Creators in United States (114 accounts)
View Ranking →Overall
| #13 | Overtime | $8.7M |
| #14 | NFL on Fox | $8.6M |
| #15 | CBS Sports Golazo | $8.2M |
| #16 | MTV | $8.2M |
| #17 | Yahoo Sports | $7.8M |
| #18 | Jake Paul | $7.8M |
| #19 | Mr Beast | $6.3M |
Per 1K Fans
| #46 | SPIN | $417.48 |
| #47 | Netflix USA | $414.85 |
| #48 |  Cut4 | $395.50 |
| #49 | MTV | $379.24 |
| #50 | Loudwire | $365.54 |
| #51 | NBA TV | $355.60 |
| #52 | Golf Channel | $343.82 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.