Total Value (Last 30 days)
$10.4M
Value Per 1K Fans
$792.35
Performance (Last 30 days)
Followers
13.1M
Posts
384
Impressions
345.2M
Engagement
21.1M
Eng. Rate
6.11%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #37 | Galatasaray | $11.0M |
| #38 | La Liga | $11.0M |
| #39 | Manchester City Football Club | $10.7M |
| #40 | MLB | $10.4M |
| #41 | SportsCenter ESPN | $10.1M |
| #42 | CNN | $9.9M |
| #43 | Bundesliga | $9.6M |
Per 1K Fans
| #947 | ESPN UK | $793.61 |
| #948 | Girona | $793.22 |
| #949 | Rangers Women's Football Club | $792.52 |
| #950 | MLB | $792.35 |
| #951 | Carlisle Racecourse | $791.12 |
| #952 | Paris Basketball | $788.44 |
| #953 | Hertha BSC | $787.26 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #18 | NHL | $12.7M |
| #19 | NFL on ESPN | $12.3M |
| #20 | Kim Kardashian | $12.0M |
| #21 | MLB | $10.4M |
| #22 | CNN | $9.9M |
| #23 |  Seattle Seahawks | $9.4M |
| #24 | Overtime | $8.7M |
Per 1K Fans
| #220 | Winnipeg Jets | $799.80 |
| #221 | NJIT Highlanders Women's Basketball | $798.38 |
| #222 | Washington Spirit | $797.45 |
| #223 | MLB | $792.35 |
| #224 | UAB Blazers Men's Basketball | $780.37 |
| #225 | Los Angeles FC | $779.75 |
| #226 | Kansas State Wildcats Women's Basketball | $776.81 |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #10 | ISU Figure Skating | $12.1M |
| #11 | International Olympic Committee (IOC) | $11.3M |
| #12 | La Liga | $11.0M |
| #13 | MLB | $10.4M |
| #14 | Bundesliga | $9.6M |
| #15 | PGA Tour | $8.1M |
| #16 | Moto GP | $6.6M |
Per 1K Fans
| #146 | Cuba Men's Volleyball Team | $820.53 |
| #147 | Beach Volleyball World | $814.43 |
| #148 |  Chance Liga | $800.15 |
| #149 | MLB | $792.35 |
| #150 | Carlisle Racecourse | $791.12 |
| #151 | Czech Handball Association | $784.17 |
| #152 | Liverpool FC Foundation | $775.86 |
🇺🇸 Sports Organizations in United States (39 accounts)
View Ranking →Overall
| #3 | F1 | $28.3M |
| #4 | WWE | $17.2M |
| #5 | NHL | $12.7M |
| #6 | MLB | $10.4M |
| #7 | All Elite Wrestling (AEW) | $3.3M |
| #8 | MLS | $3.2M |
| #9 | NASCAR | $2.9M |
Per 1K Fans
| #7 | EHF European League | $1.69K |
| #8 | NBA G League | $1.37K |
| #9 | All Elite Wrestling (AEW) | $1.14K |
| #10 | MLB | $792.35 |
| #11 | EHF Champions League | $764.57 |
| #12 | NWSL | $754.01 |
| #13 | F1 | $686.55 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.