Total Value (Last 30 days)
$12.2M
Value Per 1K Fans
$183.68
Performance (Last 30 days)
Followers
66.3M
Posts
332
Impressions
1037.7M
Engagement
67.6M
Eng. Rate
6.51%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #29 | Star Sports India | $13.2M |
| #30 | NHL | $12.7M |
| #31 | NFL on ESPN | $12.3M |
| #32 | Manchester United Football Club | $12.2M |
| #33 | ISU Figure Skating | $12.1M |
| #34 | Kim Kardashian | $12.0M |
| #35 | Sport Club Corinthians Paulista | $11.5M |
Per 1K Fans
| #2563 | Aston Martin | $184.10 |
| #2564 | Seattle Storm | $184.02 |
| #2565 | Turk Telekom Ankara | $183.81 |
| #2566 | Manchester United Football Club | $183.68 |
| #2567 | Hokkaido Consadole Sapporo | $183.68 |
| #2568 | Puskás Akadémia FC | $183.67 |
| #2569 | Gerson Plata (Filosofo) | $183.61 |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #1 | Premier League | $25.4M |
| #2 | Manchester United Football Club | $12.2M |
| #3 | Manchester City Football Club | $10.7M |
| #4 | BBC News | $8.3M |
| #5 | Liverpool Football Club | $8.0M |
| #6 | SPORTbible | $7.0M |
| #7 | Arsenal Football Club | $6.3M |
Per 1K Fans
| #366 | Manchester City Football Club | $189.86 |
| #367 | Chelsea Women | $189.32 |
| #368 | Aston Martin | $184.10 |
| #369 | Manchester United Football Club | $183.68 |
| #370 | Bethany Shriever | $181.94 |
| #371 | Alex Lowes | $180.96 |
| #372 | Shane Williams | $173.56 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #1 | Real Madrid | $22.9M |
| #2 | FC Barcelona | $15.5M |
| #3 | Team USA | $13.7M |
| #4 | Manchester United Football Club | $12.2M |
| #5 | Sport Club Corinthians Paulista | $11.5M |
| #6 | Galatasaray | $11.0M |
| #7 | Manchester City Football Club | $10.7M |
Per 1K Fans
| #1845 | Aston Martin | $184.10 |
| #1846 | Seattle Storm | $184.02 |
| #1847 | Turk Telekom Ankara | $183.81 |
| #1848 | Manchester United Football Club | $183.68 |
| #1849 | Hokkaido Consadole Sapporo | $183.68 |
| #1850 | Puskás Akadémia FC | $183.67 |
| #1851 | Newell's Old Boys | $183.41 |
🇬🇧 Sports Teams in United Kingdom (317 accounts)
View Ranking →Overall
| #1 | Manchester United Football Club | $12.2M |
| #2 | Manchester City Football Club | $10.7M |
| #3 | Liverpool Football Club | $8.0M |
| #4 | Arsenal Football Club | $6.3M |
| #5 | Chelsea Football Club | $6.2M |
| #6 | England Cricket | $3.7M |
| #7 | Team GB | $3.0M |
Per 1K Fans
| #272 | Manchester City Football Club | $189.86 |
| #273 | Chelsea Women | $189.32 |
| #274 | Aston Martin | $184.10 |
| #275 | Manchester United Football Club | $183.68 |
| #276 | Leinster Rugby | $171.55 |
| #277 | Southampton Football Club | $170.50 |
| #278 | Liverpool Football Club | $162.95 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.