Total Value (Last 30 days)
$606.4K
Value Per 1K Fans
$1.82K
Performance (Last 30 days)
Followers
332.5K
Posts
63
Impressions
16.2M
Engagement
630.0K
Eng. Rate
3.88%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #526 | NWSL | $613.8K |
| #527 | Bob Does Sports | $613.4K |
| #528 | Coventry City FC | $612.9K |
| #529 | Hawthorn Football Club | $606.4K |
| #530 | Levante U.D. | $603.2K |
| #531 | Harry Kane | $601.5K |
| #532 |  Like Nastya | $599.0K |
Per 1K Fans
| #318 | Maine Celtics | $1.84K |
| #319 | Illinois Fighting Illini Men's Basketball | $1.83K |
| #320 | Carlisle United | $1.82K |
| #321 | Hawthorn Football Club | $1.82K |
| #322 | North Macedonia Handball Federation | $1.82K |
| #323 | talkSPORT | $1.80K |
| #324 | Will Enefer | $1.80K |
🇦🇺 Australia Rankings (137 accounts)
View Ranking →Overall
| #6 | A-League | $958.4K |
| #7 | Australian Olympic Team | $914.7K |
| #8 | Australian Grand Prix | $640.1K |
| #9 | Hawthorn Football Club | $606.4K |
| #10 | Brisbane Broncos | $523.3K |
| #11 | Canterbury-Bankstown Bulldogs | $496.8K |
| #12 | GWS Giants | $490.8K |
Per 1K Fans
| #10 | Canberra United Women | $1.94K |
| #11 | A-League | $1.94K |
| #12 | Australian Grand Prix | $1.88K |
| #13 | Hawthorn Football Club | $1.82K |
| #14 | Newcastle Jets FC | $1.79K |
| #15 | NBA Australia | $1.59K |
| #16 | Western Sydney Wanderers FC Women | $1.56K |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #204 | Liverpool FC Women | $616.5K |
| #205 | Sport Club Internacional | $614.7K |
| #206 | Coventry City FC | $612.9K |
| #207 | Hawthorn Football Club | $606.4K |
| #208 | Levante U.D. | $603.2K |
| #209 | Atalanta BC | $599.0K |
| #210 | Columbus Blue Jackets | $584.2K |
Per 1K Fans
| #165 | Maine Celtics | $1.84K |
| #166 | Illinois Fighting Illini Men's Basketball | $1.83K |
| #167 | Carlisle United | $1.82K |
| #168 | Hawthorn Football Club | $1.82K |
| #169 | Győri | $1.79K |
| #170 | Grand Besançon Doubs Handball | $1.79K |
| #171 | Newcastle Jets FC | $1.79K |
🇦🇺 Sports Teams in Australia (71 accounts)
View Ranking →Overall
| #1 | cricket.com.au | $2.7M |
| #2 | Australian Olympic Team | $914.7K |
| #3 | Hawthorn Football Club | $606.4K |
| #4 | Brisbane Broncos | $523.3K |
| #5 | Canterbury-Bankstown Bulldogs | $496.8K |
| #6 | GWS Giants | $490.8K |
| #7 | Fremantle Football Club | $457.9K |
Per 1K Fans
| #4 | Melbourne Victory FC | $2.33K |
| #5 | Fremantle Football Club | $2.27K |
| #6 | Canberra United Women | $1.94K |
| #7 | Hawthorn Football Club | $1.82K |
| #8 | Newcastle Jets FC | $1.79K |
| #9 | Western Sydney Wanderers FC Women | $1.56K |
| #10 | Canterbury-Bankstown Bulldogs | $1.53K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.