Total Value (Last 30 days)
$5.6M
Value Per 1K Fans
$279.81
Performance (Last 30 days)
Followers
20.1M
Posts
180
Impressions
322.5M
Engagement
23.6M
Eng. Rate
7.32%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #70 | 50 Cent | $6.1M |
| #71 | Onefootball | $5.9M |
| #72 | espnW | $5.7M |
| #73 | Ferrari | $5.6M |
| #74 | Olympic Milano Cortina 2026 | $5.6M |
| #75 | San Antonio Spurs | $5.6M |
| #76 | Top 14 French Rugby | $5.6M |
Per 1K Fans
| #2099 | Sampdoria | $280.01 |
| #2100 | Fehérvár FC | $279.96 |
| #2101 | Accrington Stanley FC | $279.88 |
| #2102 | Ferrari | $279.81 |
| #2103 | Spusu Vienna Capitals | $279.54 |
| #2104 | International Chess Federation (FIDE) | $279.34 |
| #2105 | Tampa Bay Buccaneers | $279.07 |
🇮🇹 Italy Rankings (164 accounts)
View Ranking →Overall
| #1 | Fabrizio Romano | $46.1M |
| #2 | Ferrari | $5.6M |
| #3 | Juventus | $5.2M |
| #4 | Sky Sports Italy | $4.8M |
| #5 | Serie A | $4.7M |
| #6 | F.C. Internazionale Milano | $3.8M |
| #7 | La Gazzetta dello Sport | $3.6M |
Per 1K Fans
| #53 | AS Roma Women | $292.75 |
| #54 | Pertamina Enduro VR46 Racing Team | $286.95 |
| #55 | Sampdoria | $280.01 |
| #56 | Ferrari | $279.81 |
| #57 | Juventus Women | $272.24 |
| #58 | F.C. Internazionale Milano | $263.54 |
| #59 | Lazio | $254.24 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #15 | Royal Challengers Bengaluru | $6.4M |
| #16 | Arsenal Football Club | $6.3M |
| #17 | Chelsea Football Club | $6.2M |
| #18 | Ferrari | $5.6M |
| #19 | San Antonio Spurs | $5.6M |
| #20 | Mercedes | $5.6M |
| #21 | Juventus | $5.2M |
Per 1K Fans
| #1500 | Sampdoria | $280.01 |
| #1501 | Fehérvár FC | $279.96 |
| #1502 | Accrington Stanley FC | $279.88 |
| #1503 | Ferrari | $279.81 |
| #1504 | Spusu Vienna Capitals | $279.54 |
| #1505 | Tampa Bay Buccaneers | $279.07 |
| #1506 | Kaulig Racing | $278.78 |
🇮🇹 Sports Teams in Italy (91 accounts)
View Ranking →Overall
| #1 | Ferrari | $5.6M |
| #2 | Juventus | $5.2M |
| #3 | F.C. Internazionale Milano | $3.8M |
| #4 | Napoli | $1.9M |
| #5 | AC Milan | $1.9M |
| #6 | AS Roma | $1.2M |
| #7 | Prima Pramac Racing | $867.9K |
Per 1K Fans
| #42 | AS Roma Women | $292.75 |
| #43 | Pertamina Enduro VR46 Racing Team | $286.95 |
| #44 | Sampdoria | $280.01 |
| #45 | Ferrari | $279.81 |
| #46 | Juventus Women | $272.24 |
| #47 | F.C. Internazionale Milano | $263.54 |
| #48 | Lazio | $254.24 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.