Total Value (Last 30 days)
$3.5M
Value Per 1K Fans
$3.76K
Performance (Last 30 days)
Followers
942.0K
Posts
847
Impressions
103.4M
Engagement
4.1M
Eng. Rate
3.92%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #120 |  Jio Hotstar | $3.6M |
| #121 | La Gazzetta dello Sport | $3.6M |
| #122 | Jatin Sapru | $3.6M |
| #123 | English Football League (EFL) | $3.5M |
| #124 | Kylie Jenner | $3.4M |
| #125 | ATP Tour | $3.4M |
| #126 | BBC Sport | $3.4M |
Per 1K Fans
| #99 | DP World Tour Championship | $3.80K |
| #100 | 2 Sloggers | $3.78K |
| #101 | Northwestern Wildcats Men's Basketball | $3.78K |
| #102 | English Football League (EFL) | $3.76K |
| #103 | Wakefield Trinity | $3.74K |
| #104 |  TSV Havelse | $3.72K |
| #105 | Warrington Wolves | $3.68K |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #12 | Sky Sports | $4.5M |
| #13 | BBC | $4.3M |
| #14 | England Cricket | $3.7M |
| #15 | English Football League (EFL) | $3.5M |
| #16 | BBC Sport | $3.4M |
| #17 | Team GB | $3.0M |
| #18 |  Jeremy Lynch | $2.7M |
Per 1K Fans
| #15 | Huddersfield Giants | $3.86K |
| #16 | Nathan Kimsey | $3.83K |
| #17 | Premiership Rugby | $3.80K |
| #18 | English Football League (EFL) | $3.76K |
| #19 | Wakefield Trinity | $3.74K |
| #20 | Warrington Wolves | $3.68K |
| #21 | Aintree Racecourse | $3.68K |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #23 | NBA Europe | $3.8M |
| #24 | One Championship | $3.8M |
| #25 | Czech Olympic Team | $3.6M |
| #26 | English Football League (EFL) | $3.5M |
| #27 | ATP Tour | $3.4M |
| #28 | All Elite Wrestling (AEW) | $3.3M |
| #29 | MLS | $3.2M |
Per 1K Fans
| #36 | WPGA Tour of Australasia | $3.87K |
| #37 | Premiership Rugby | $3.80K |
| #38 | DP World Tour Championship | $3.80K |
| #39 | English Football League (EFL) | $3.76K |
| #40 | Aintree Racecourse | $3.68K |
| #41 | Czech Basketball Federation | $3.64K |
| #42 | Warwick Racecourse | $3.63K |
🇬🇧 Sports Organizations in United Kingdom (61 accounts)
View Ranking →Overall
| #1 | Premier League | $25.4M |
| #2 | English Football League (EFL) | $3.5M |
| #3 | Premiership Rugby | $1.8M |
| #4 | Super League Europe | $1.8M |
| #5 | Carabao Cup | $1.4M |
| #6 | FA Cup | $1.2M |
| #7 | United Rugby Championship | $928.6K |
Per 1K Fans
| #3 | Scottish Women's Premier League | $5.25K |
| #4 | Premiership Women's Rugby | $4.23K |
| #5 | Premiership Rugby | $3.80K |
| #6 | English Football League (EFL) | $3.76K |
| #7 | Aintree Racecourse | $3.68K |
| #8 | Warwick Racecourse | $3.63K |
| #9 | Scottish Professional Football League | $3.43K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.