Total Value (Last 30 days)
$2.7M
Value Per 1K Fans
$1.22K
Performance (Last 30 days)
Followers
2.2M
Posts
213
Impressions
151.8M
Engagement
3.6M
Eng. Rate
2.35%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #151 | FIS Freestyle Skiing | $2.8M |
| #152 | FIFA World Cup | $2.8M |
| #153 | International Ski Federation | $2.8M |
| #154 | cricket.com.au | $2.7M |
| #155 |  Jeremy Lynch | $2.7M |
| #156 | World Snooker Tour | $2.7M |
| #157 | Erling Haaland | $2.7M |
Per 1K Fans
| #565 | NK Celje | $1.22K |
| #566 | Odense Boldklub | $1.22K |
| #567 | Bolton Wanderers | $1.22K |
| #568 | cricket.com.au | $1.22K |
| #569 | Dynamo Dresden | $1.22K |
| #570 | Cal State Fullerton Titans Men's Basketball | $1.22K |
| #571 | Blackburn Rovers FC | $1.22K |
🇦🇺 Australia Rankings (137 accounts)
View Ranking →Overall
| #1 | Chris Hemsworth | $3.0M |
| #2 | cricket.com.au | $2.7M |
| #3 | Australian Open | $2.4M |
| #4 | Australian Football League | $1.5M |
| #5 | National Rugby League | $1.4M |
| #6 | A-League | $958.4K |
| #7 | Australian Olympic Team | $914.7K |
Per 1K Fans
| #22 | Gold Coast Football Club | $1.28K |
| #23 | South Sydney Rabbitohs | $1.27K |
| #24 | Wellington Phoenix FC | $1.26K |
| #25 | cricket.com.au | $1.22K |
| #26 | St. George Illawarra Dragons | $1.20K |
| #27 | Wests Tigers | $1.18K |
| #28 | Gold Coast Titans | $1.15K |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #42 | Al-Nassr | $3.0M |
| #43 | Boston Celtics | $2.9M |
| #44 | FK Bodø/Glimt | $2.8M |
| #45 | cricket.com.au | $2.7M |
| #46 |  Philadelphia Eagles | $2.6M |
| #47 | England Rugby | $2.6M |
| #48 | France Olympic Team | $2.6M |
Per 1K Fans
| #347 | NK Celje | $1.22K |
| #348 | Odense Boldklub | $1.22K |
| #349 | Bolton Wanderers | $1.22K |
| #350 | cricket.com.au | $1.22K |
| #351 | Dynamo Dresden | $1.22K |
| #352 | Cal State Fullerton Titans Men's Basketball | $1.22K |
| #353 | Blackburn Rovers FC | $1.22K |
🇦🇺 Sports Teams in Australia (71 accounts)
View Ranking →Overall
| #1 | cricket.com.au | $2.7M |
| #2 | Australian Olympic Team | $914.7K |
| #3 | Hawthorn Football Club | $606.4K |
| #4 | Brisbane Broncos | $523.3K |
| #5 | Canterbury-Bankstown Bulldogs | $496.8K |
| #6 | GWS Giants | $490.8K |
| #7 | Fremantle Football Club | $457.9K |
Per 1K Fans
| #15 | Gold Coast Football Club | $1.28K |
| #16 | South Sydney Rabbitohs | $1.27K |
| #17 | Wellington Phoenix FC | $1.26K |
| #18 | cricket.com.au | $1.22K |
| #19 | St. George Illawarra Dragons | $1.20K |
| #20 | Wests Tigers | $1.18K |
| #21 | Gold Coast Titans | $1.15K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.