Total Value (Last 30 days)
$26.8M
Value Per 1K Fans
$2.49K
Performance (Last 30 days)
Followers
10.8M
Posts
1,592
Impressions
974.0M
Engagement
60.9M
Eng. Rate
6.26%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #11 |  Mundo NFL | $36.9M |
| #12 | SportsCenter | $35.8M |
| #13 | F1 | $28.3M |
| #14 | Complex | $26.8M |
| #15 | Premier League | $25.4M |
| #16 | Real Madrid | $22.9M |
| #17 | Billboard | $22.7M |
Per 1K Fans
| #187 | Sri Lanka Cricket | $2.54K |
| #188 |  Yacoub El Mansour | $2.53K |
| #189 |  Seattle Seahawks | $2.51K |
| #190 | Complex | $2.49K |
| #191 | Gladiators Treves | $2.49K |
| #192 | International Ice Hockey Federation (IIHF) | $2.49K |
| #193 | Oklahoma State Cowboys Men's basketball | $2.47K |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #5 | Taylor Swift | $37.8M |
| #6 | SportsCenter | $35.8M |
| #7 | F1 | $28.3M |
| #8 | Complex | $26.8M |
| #9 | Billboard | $22.7M |
| #10 | NBA on ESPN | $21.7M |
| #11 | Snoop Dogg | $18.8M |
Per 1K Fans
| #39 | 23XI Racing | $2.61K |
| #40 | DePaul Blue Demons Men's Basketball | $2.55K |
| #41 | Seattle Seahawks | $2.51K |
| #42 | Complex | $2.49K |
| #43 | Oklahoma State Cowboys Men's basketball | $2.47K |
| #44 | Rutgers Scarlet Knights Men's Basketball | $2.45K |
| #45 | CBS Sports | $2.35K |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #6 | 433: The Home of Football | $41.4M |
| #7 | Mundo NFL | $36.9M |
| #8 | SportsCenter | $35.8M |
| #9 | Complex | $26.8M |
| #10 | Billboard | $22.7M |
| #11 | NBA on ESPN | $21.7M |
| #12 |  Barstool Sports | $17.7M |
Per 1K Fans
| #41 | DAZN Women's Football | $2.67K |
| #42 | DC Toli | $2.60K |
| #43 | SKWEEK | $2.59K |
| #44 | Complex | $2.49K |
| #45 | A Game of Thrones (crikipidea) | $2.45K |
| #46 | Big12 Conference | $2.44K |
| #47 |  B.T. Denmark | $2.38K |
🇺🇸 Media & Creators in United States (114 accounts)
View Ranking →Overall
| #1 | Bleacher Report | $45.9M |
| #2 | ESPN Global | $41.5M |
| #3 | SportsCenter | $35.8M |
| #4 | Complex | $26.8M |
| #5 | Billboard | $22.7M |
| #6 | NBA on ESPN | $21.7M |
| #7 | Barstool Sports | $17.7M |
Per 1K Fans
| #11 | NBA on ESPN | $2.90K |
| #12 | NFL on ESPN | $2.80K |
| #13 | Bleacher Report Walkoff (BR Walkoff on social) | $2.75K |
| #14 | Complex | $2.49K |
| #15 | CBS Sports | $2.35K |
| #16 | Jomboy | $2.24K |
| #17 | ESPNcricinfo | $2.09K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.