Total Value (Last 30 days)
$9.9M
Value Per 1K Fans
$440.64
Performance (Last 30 days)
Followers
22.4M
Posts
441
Impressions
442.3M
Engagement
12.6M
Eng. Rate
2.85%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking βOverall
| #39 | Manchester City Football Club | $10.7M |
| #40 | MLB | $10.4M |
| #41 | SportsCenter ESPN | $10.1M |
| #42 | CNN | $9.9M |
| #43 | Bundesliga | $9.6M |
| #44 |  Seattle Seahawks | $9.4M |
| #45 | Fox Sports | $8.8M |
Per 1K Fans
| #1581 | Lietuvos krepΕ‘inio lyga | $441.39 |
| #1582 | AGIL Volley | $441.08 |
| #1583 | FC Utrecht | $440.90 |
| #1584 | CNN | $440.64 |
| #1585 | SC Rapperswil-Jona Lakers | $440.45 |
| #1586 | Royale Union Saint-Gilloise | $440.34 |
| #1587 | FK Teplice | $440.04 |
πΊπΈ United States Rankings (1,069 accounts)
View Ranking βOverall
| #19 | NFL on ESPN | $12.3M |
| #20 | Kim Kardashian | $12.0M |
| #21 | MLB | $10.4M |
| #22 | CNN | $9.9M |
| #23 | Seattle Seahawks | $9.4M |
| #24 | Overtime | $8.7M |
| #25 | NFL on Fox | $8.6M |
Per 1K Fans
| #337 | UTEP Miners Men's Basketball | $449.35 |
| #338 | Joseph Demare | $444.27 |
| #339 |  New Orleans Saints | $444.21 |
| #340 | CNN | $440.64 |
| #341 | Texas Super Kings | $438.21 |
| #342 | Chicago White Sox | $437.77 |
| #343 | UFC on TNT Sports | $434.99 |
Media & Creators Rankings (414 accounts)
View Ranking βOverall
| #16 | Star Sports India | $13.2M |
| #17 | NFL on ESPN | $12.3M |
| #18 | SportsCenter ESPN | $10.1M |
| #19 | CNN | $9.9M |
| #20 | Fox Sports | $8.8M |
| #21 | Overtime | $8.7M |
| #22 | NFL on Fox | $8.6M |
Per 1K Fans
| #155 | SIC Oficial | $446.74 |
| #156 | Joseph Demare | $444.27 |
| #157 | footballjoe | $441.41 |
| #158 | CNN | $440.64 |
| #159 | CricTracker | $437.45 |
| #160 | Moneycontrol | $435.01 |
| #161 | UFC on TNT Sports | $434.99 |
πΊπΈ Media & Creators in United States (114 accounts)
View Ranking βOverall
| #9 | NFL Network | $16.9M |
| #10 | TNT Sports | $15.3M |
| #11 | NFL on ESPN | $12.3M |
| #12 | CNN | $9.9M |
| #13 | Overtime | $8.7M |
| #14 | NFL on Fox | $8.6M |
| #15 | CBS Sports Golazo | $8.2M |
Per 1K Fans
| #39 | Rolling Stone | $528.50 |
| #40 | Fore Play Golf | $524.77 |
| #41 | Joseph Demare | $444.27 |
| #42 | CNN | $440.64 |
| #43 | UFC on TNT Sports | $434.99 |
| #44 | Monet McMichael | $432.96 |
| #45 | BET Network | $419.75 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.