Total Value (Last 30 days)
$9.6M
Value Per 1K Fans
$572.40
Performance (Last 30 days)
Followers
16.8M
Posts
575
Impressions
407.7M
Engagement
14.2M
Eng. Rate
3.48%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #40 | MLB | $10.4M |
| #41 | SportsCenter ESPN | $10.1M |
| #42 | CNN | $9.9M |
| #43 | Bundesliga | $9.6M |
| #44 |  Seattle Seahawks | $9.4M |
| #45 | Fox Sports | $8.8M |
| #46 | Overtime | $8.7M |
Per 1K Fans
| #1302 | Grizzlys Wolfsburg | $574.00 |
| #1303 | Germani Brescia | $573.35 |
| #1304 | Kristiansund BK | $572.89 |
| #1305 | Bundesliga | $572.40 |
| #1306 | MFK Zemplín Michalovce | $572.15 |
| #1307 | Vegas Golden Knights | $571.96 |
| #1308 | Birmingham Stallions | $571.18 |
🇩🇪 Germany Rankings (194 accounts)
View Ranking →Overall
| #1 | Bundesliga | $9.6M |
| #2 | FC Bayern München | $6.7M |
| #3 | Onefootball | $5.9M |
| #4 | Mercedes | $5.6M |
| #5 | Borussia Dortmund | $3.0M |
| #6 | Team Deutschland | $1.8M |
| #7 | Hamburger SV | $1.6M |
Per 1K Fans
| #89 | Onefootball | $577.13 |
| #90 | FC Augsburg | $575.08 |
| #91 | Grizzlys Wolfsburg | $574.00 |
| #92 | Bundesliga | $572.40 |
| #93 | Holstein Kiel | $566.73 |
| #94 | FC Carl Zeiss Jena | $562.66 |
| #95 | Kolner Haie | $538.90 |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #11 | International Olympic Committee (IOC) | $11.3M |
| #12 | La Liga | $11.0M |
| #13 | MLB | $10.4M |
| #14 | Bundesliga | $9.6M |
| #15 | PGA Tour | $8.1M |
| #16 | Moto GP | $6.6M |
| #17 | Six Nations Rugby | $6.5M |
Per 1K Fans
| #197 | Philippines Men's Basketball Team | $583.03 |
| #198 | Swiss Super League | $581.07 |
| #199 | Icelandic Handball Federation | $575.30 |
| #200 | Bundesliga | $572.40 |
| #201 | UFC India | $564.34 |
| #202 |  Extreme Fighting Championship | $557.74 |
| #203 | Norwegian Handball Federation | $556.77 |
🇩🇪 Sports Organizations in Germany (12 accounts)
View Ranking →Overall
| #1 | Bundesliga | $9.6M |
| #2 | Electronic Sports League (ESL) | $1.3M |
| #3 |  Handball Bundesliga | $559.1K |
| #4 | German Handball Federation | $554.1K |
| #5 | Basketball Bundesliga | $259.3K |
| #6 | Frauen-Bundesliga | $112.1K |
| #7 | Deutsche Eishockey Liga (DEL) | $102.7K |
Per 1K Fans
| #6 | Germany Men's Hockey Team | $684.86 |
| #7 | Deutsche Eishockey Liga (DEL) | $648.62 |
| #8 | 3. Liga | $608.32 |
| #9 | Bundesliga | $572.40 |
| #10 | Germany Men's Basketball Team | $321.79 |
| #11 | Terra Wortmann Open | $5.83 |
| #12 | Hamburg European Open | $4.64 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.