Total Value (Last 30 days)
$235.8K
Value Per 1K Fans
$867.81
Performance (Last 30 days)
Followers
271.7K
Posts
93
Impressions
7.0M
Engagement
352.0K
Eng. Rate
5.01%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #998 | Birmingham City FC | $236.5K |
| #999 | Wests Tigers | $236.2K |
| #1000 | Italy Football Team | $235.9K |
| #1001 | Brisbane Lions | $235.8K |
| #1002 | Sarfaraz Khan | $235.6K |
| #1003 | FIFA Women's World Cup | $235.0K |
| #1004 | Dominik Szoboszlai | $234.8K |
Per 1K Fans
| #868 | Royal Francs Borains | $871.18 |
| #869 | Stony Brook Seawolves Men's Basketball | $871.11 |
| #870 | West Indies Cricket | $867.86 |
| #871 | Brisbane Lions | $867.81 |
| #872 | Millwall FC | $867.34 |
| #873 | Bristol City Women | $866.47 |
| #874 | WUNC | $865.45 |
🇦🇺 Australia Rankings (137 accounts)
View Ranking →Overall
| #27 | Racing.com | $247.7K |
| #28 | Penrith Panthers | $247.7K |
| #29 | Wests Tigers | $236.2K |
| #30 | Brisbane Lions | $235.8K |
| #31 | Western Bulldogs | $230.1K |
| #32 | NBA Australia | $228.1K |
| #33 | Australia SailGP | $221.8K |
Per 1K Fans
| #40 | North Melbourne Football Club | $900.15 |
| #41 | Melbourne Football Club | $875.55 |
| #42 | Queensland Reds | $872.74 |
| #43 | Brisbane Lions | $867.81 |
| #44 | ACT Brumbies | $856.87 |
| #45 | National Rugby League | $851.35 |
| #46 | Richmond Football Club | $846.68 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #419 | Birmingham City FC | $236.5K |
| #420 | Wests Tigers | $236.2K |
| #421 | Italy Football Team | $235.9K |
| #422 | Brisbane Lions | $235.8K |
| #423 | Iowa Hawkeyes Men's Basketball | $234.5K |
| #424 | Junior de Barranquilla | $234.0K |
| #425 | Aviron Bayonnais | $233.5K |
Per 1K Fans
| #580 | Royal Francs Borains | $871.18 |
| #581 | Stony Brook Seawolves Men's Basketball | $871.11 |
| #582 | West Indies Cricket | $867.86 |
| #583 | Brisbane Lions | $867.81 |
| #584 | Millwall FC | $867.34 |
| #585 | Bristol City Women | $866.47 |
| #586 | Espérance Sportive de Tunis | $865.42 |
🇦🇺 Sports Teams in Australia (71 accounts)
View Ranking →Overall
| #16 | Sydney Swans | $248.3K |
| #17 | Penrith Panthers | $247.7K |
| #18 | Wests Tigers | $236.2K |
| #19 | Brisbane Lions | $235.8K |
| #20 | Western Bulldogs | $230.1K |
| #21 | Australia SailGP | $221.8K |
| #22 | Australia Women's Football Team | $212.0K |
Per 1K Fans
| #31 | North Melbourne Football Club | $900.15 |
| #32 | Melbourne Football Club | $875.55 |
| #33 | Queensland Reds | $872.74 |
| #34 | Brisbane Lions | $867.81 |
| #35 | ACT Brumbies | $856.87 |
| #36 | Richmond Football Club | $846.68 |
| #37 | Brisbane Broncos | $810.68 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.