Total Value (Last 30 days)
$523.3K
Value Per 1K Fans
$810.68
Performance (Last 30 days)
Followers
645.5K
Posts
52
Impressions
14.3M
Engagement
961.6K
Eng. Rate
6.71%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #586 | Netherlands Cricket Team | $528.7K |
| #587 |  Voetbal International | $528.6K |
| #588 | Ricky Gervais | $526.2K |
| #589 | Brisbane Broncos | $523.3K |
| #590 | Borussia Mönchengladbach | $522.1K |
| #591 | Matheus Cunha | $520.6K |
| #592 | George Kittle | $520.4K |
Per 1K Fans
| #925 | Romane Dicko | $814.24 |
| #926 | UC Irvine Anteaters Men's Basketball | $813.20 |
| #927 | EHC Red Bull Munchen | $812.39 |
| #928 | Brisbane Broncos | $810.68 |
| #929 | Lowen Frankfurt | $810.59 |
| #930 | HSV Hamburg | $810.00 |
| #931 |  New England Patriots | $807.99 |
🇦🇺 Australia Rankings (137 accounts)
View Ranking →Overall
| #7 | Australian Olympic Team | $914.7K |
| #8 | Australian Grand Prix | $640.1K |
| #9 | Hawthorn Football Club | $606.4K |
| #10 | Brisbane Broncos | $523.3K |
| #11 | Canterbury-Bankstown Bulldogs | $496.8K |
| #12 | GWS Giants | $490.8K |
| #13 | Fremantle Football Club | $457.9K |
Per 1K Fans
| #44 | ACT Brumbies | $856.87 |
| #45 | National Rugby League | $851.35 |
| #46 | Richmond Football Club | $846.68 |
| #47 | Brisbane Broncos | $810.68 |
| #48 | Australia Football Team | $770.50 |
| #49 | Perth Glory FC | $748.52 |
| #50 | Sydney FC | $719.75 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #231 | Rugby Club Toulonnais | $540.0K |
| #232 | Al Ahly SC | $532.6K |
| #233 | New Orleans Pelicans | $529.1K |
| #234 | Brisbane Broncos | $523.3K |
| #235 | Borussia Mönchengladbach | $522.1K |
| #236 | Detroit Red Wings | $517.8K |
| #237 | Valencia C.F. | $516.8K |
Per 1K Fans
| #619 | USC Upstate Spartans Men's Basketball | $814.71 |
| #620 | UC Irvine Anteaters Men's Basketball | $813.20 |
| #621 | EHC Red Bull Munchen | $812.39 |
| #622 | Brisbane Broncos | $810.68 |
| #623 | Lowen Frankfurt | $810.59 |
| #624 | HSV Hamburg | $810.00 |
| #625 | New England Patriots | $807.99 |
🇦🇺 Sports Teams in Australia (71 accounts)
View Ranking →Overall
| #1 | cricket.com.au | $2.7M |
| #2 | Australian Olympic Team | $914.7K |
| #3 | Hawthorn Football Club | $606.4K |
| #4 | Brisbane Broncos | $523.3K |
| #5 | Canterbury-Bankstown Bulldogs | $496.8K |
| #6 | GWS Giants | $490.8K |
| #7 | Fremantle Football Club | $457.9K |
Per 1K Fans
| #34 | Brisbane Lions | $867.81 |
| #35 | ACT Brumbies | $856.87 |
| #36 | Richmond Football Club | $846.68 |
| #37 | Brisbane Broncos | $810.68 |
| #38 | Australia Football Team | $770.50 |
| #39 | Perth Glory FC | $748.52 |
| #40 | Sydney FC | $719.75 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.