Total Value (Last 30 days)
$17.7M
Value Per 1K Fans
$1.03K
Performance (Last 30 days)
Followers
17.2M
Posts
678
Impressions
500.4M
Engagement
9.6M
Eng. Rate
1.93%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #17 | Billboard | $22.7M |
| #18 | NBA on ESPN | $21.7M |
| #19 | Snoop Dogg | $18.8M |
| #20 |  Barstool Sports | $17.7M |
| #21 | UEFA Champions League | $17.5M |
| #22 | WWE | $17.2M |
| #23 | Netflix USA | $16.9M |
Per 1K Fans
| #708 | Newcastle Knights | $1.03K |
| #709 | Stade Français | $1.03K |
| #710 | Weymouth FC | $1.03K |
| #711 | Barstool Sports | $1.03K |
| #712 | Glasgow City FC | $1.03K |
| #713 | MT Melsungen | $1.03K |
| #714 | Port Adelaide Football Club | $1.02K |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #9 | Billboard | $22.7M |
| #10 | NBA on ESPN | $21.7M |
| #11 | Snoop Dogg | $18.8M |
| #12 | Barstool Sports | $17.7M |
| #13 | WWE | $17.2M |
| #14 | Netflix USA | $16.9M |
| #15 | NFL Network | $16.9M |
Per 1K Fans
| #169 | Wake Forest Demon Deacons Women's Basketball | $1.06K |
| #170 | Georgia Tech Yellow Jackets Women's Basketball | $1.06K |
| #171 |  Pitching Ninja | $1.04K |
| #172 | Barstool Sports | $1.03K |
| #173 | Davidson Wildcats Women's Basketball | $1.02K |
| #174 | San Antonio Spurs | $1.02K |
| #175 | George Washington Colonials Men's Basketball | $1.02K |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #9 | Complex | $26.8M |
| #10 | Billboard | $22.7M |
| #11 | NBA on ESPN | $21.7M |
| #12 | Barstool Sports | $17.7M |
| #13 | Netflix USA | $16.9M |
| #14 | NFL Network | $16.9M |
| #15 | TNT Sports | $15.3M |
Per 1K Fans
| #93 | Star Sports Kannada | $1.05K |
| #94 | DR Sports | $1.05K |
| #95 | Pitching Ninja | $1.04K |
| #96 | Barstool Sports | $1.03K |
| #97 |  Jio Hotstar | $1.02K |
| #98 | RTP Notícias | $1.01K |
| #99 |  Polsat Sport | $987.81 |
🇺🇸 Media & Creators in United States (114 accounts)
View Ranking →Overall
| #4 | Complex | $26.8M |
| #5 | Billboard | $22.7M |
| #6 | NBA on ESPN | $21.7M |
| #7 | Barstool Sports | $17.7M |
| #8 | Netflix USA | $16.9M |
| #9 | NFL Network | $16.9M |
| #10 | TNT Sports | $15.3M |
Per 1K Fans
| #25 | Billboard | $1.29K |
| #26 | Tennis Channel | $1.06K |
| #27 | Pitching Ninja | $1.04K |
| #28 | Barstool Sports | $1.03K |
| #29 | SportsCenter | $929.16 |
| #30 | NHL on TNT | $873.60 |
| #31 | WUNC | $865.45 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.