Total Value (Last 30 days)
$6.3M
Value Per 1K Fans
$198.89
Performance (Last 30 days)
Followers
31.9M
Posts
309
Impressions
464.7M
Engagement
28.4M
Eng. Rate
6.11%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #63 | Moto GP | $6.6M |
| #64 | Six Nations Rugby | $6.5M |
| #65 | Royal Challengers Bengaluru | $6.4M |
| #66 | Arsenal Football Club | $6.3M |
| #67 | Mr Beast | $6.3M |
| #68 | Tennis TV | $6.2M |
| #69 | Chelsea Football Club | $6.2M |
Per 1K Fans
| #2480 | Ilves Tampere | $199.77 |
| #2481 |  Baltimore Ravens | $199.29 |
| #2482 | Liga 1 | $199.06 |
| #2483 | Arsenal Football Club | $198.89 |
| #2484 | HSG Wetzlar | $198.89 |
| #2485 | North Queensland Cowboys | $198.62 |
| #2486 | Club Cerro Porteño | $198.12 |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #4 | BBC News | $8.3M |
| #5 | Liverpool Football Club | $8.0M |
| #6 | SPORTbible | $7.0M |
| #7 | Arsenal Football Club | $6.3M |
| #8 | Tennis TV | $6.2M |
| #9 | Chelsea Football Club | $6.2M |
| #10 | Netflix UK & Ireland | $5.3M |
Per 1K Fans
| #355 | Ineos Grenadiers | $202.05 |
| #356 | Bishop's Stortford FC | $201.98 |
| #357 | Walsall | $200.23 |
| #358 | Arsenal Football Club | $198.89 |
| #359 | Fleetwood Town | $197.16 |
| #360 | Wessex Futsal Club 1st | $196.48 |
| #361 | Southern Brave | $196.28 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #13 | Flamengo | $6.9M |
| #14 | FC Bayern München | $6.7M |
| #15 | Royal Challengers Bengaluru | $6.4M |
| #16 | Arsenal Football Club | $6.3M |
| #17 | Chelsea Football Club | $6.2M |
| #18 | Ferrari | $5.6M |
| #19 | San Antonio Spurs | $5.6M |
Per 1K Fans
| #1774 | Bahrain Football Team | $200.06 |
| #1775 | Ilves Tampere | $199.77 |
| #1776 | Baltimore Ravens | $199.29 |
| #1777 | Arsenal Football Club | $198.89 |
| #1778 | HSG Wetzlar | $198.89 |
| #1779 | North Queensland Cowboys | $198.62 |
| #1780 | Club Cerro Porteño | $198.12 |
🇬🇧 Sports Teams in United Kingdom (317 accounts)
View Ranking →Overall
| #1 | Manchester United Football Club | $12.2M |
| #2 | Manchester City Football Club | $10.7M |
| #3 | Liverpool Football Club | $8.0M |
| #4 | Arsenal Football Club | $6.3M |
| #5 | Chelsea Football Club | $6.2M |
| #6 | England Cricket | $3.7M |
| #7 | Team GB | $3.0M |
Per 1K Fans
| #262 | Ineos Grenadiers | $202.05 |
| #263 | Bishop's Stortford FC | $201.98 |
| #264 | Walsall | $200.23 |
| #265 | Arsenal Football Club | $198.89 |
| #266 | Fleetwood Town | $197.16 |
| #267 | Wessex Futsal Club 1st | $196.48 |
| #268 | Southern Brave | $196.28 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.