Total Value (Last 30 days)
$720.7K
Value Per 1K Fans
$11.45
Performance (Last 30 days)
Followers
63.0M
Posts
15
Impressions
59.4M
Engagement
4.4M
Eng. Rate
7.42%
Entertainment Benchmark on Instagram
5.30%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #464 | Seattle Mariners | $727.1K |
| #465 | Jade Picon | $724.5K |
| #466 | Cooper Kupp | $724.2K |
| #467 | Anitta | $720.7K |
| #468 |  Manchester City USA | $718.2K |
| #469 |  Pitching Ninja | $716.7K |
| #470 | Ana Castela | $715.7K |
Per 1K Fans
| #4825 | Katie Taylor | $11.47 |
| #4826 | Ilkay Gündoğan | $11.46 |
| #4827 | Djordje Petrovic | $11.45 |
| #4828 | Anitta | $11.45 |
| #4829 | Bebe Rexha | $11.44 |
| #4830 | Valarie Allman | $11.44 |
| #4831 | Jack Flaherty | $11.43 |
🇧🇷 Brazil Rankings (407 accounts)
View Ranking →Overall
| #32 | FIS Ski Jumping | $878.8K |
| #33 |  Federação Paulista de Futebol | $753.9K |
| #34 | Jade Picon | $724.5K |
| #35 | Anitta | $720.7K |
| #36 | Ana Castela | $715.7K |
| #37 | UOL Esporte | $705.7K |
| #38 | Luciano Huck | $638.3K |
Per 1K Fans
| #256 | Rosângela Cristina Oliveira Santos | $12.29 |
| #257 | Jose Barbosa | $12.27 |
| #258 | Vitor Roque | $11.64 |
| #259 | Anitta | $11.45 |
| #260 | Igão | $11.33 |
| #261 | Maurren Maggi | $11.23 |
| #262 | Dani Calabresa | $11.09 |
Entertainment Rankings (461 accounts)
View Ranking →Overall
| #35 | Shakira | $737.5K |
| #36 | Kendall Jenner | $735.7K |
| #37 | Jade Picon | $724.5K |
| #38 | Anitta | $720.7K |
| #39 | Ana Castela | $715.7K |
| #40 | SZA | $704.1K |
| #41 | Millie Bobby Brown | $649.9K |
Per 1K Fans
| #220 | Sofia Vergara | $11.80 |
| #221 | Piero Pistas | $11.70 |
| #222 | Anil Kapoor | $11.68 |
| #223 | Anitta | $11.45 |
| #224 | Bebe Rexha | $11.44 |
| #225 | Marina Vinyals | $11.35 |
| #226 |  Hailey Bieber | $11.34 |
🇧🇷 Entertainment in Brazil (94 accounts)
View Ranking →Overall
| #1 | Sandro Souza | $1.4M |
| #2 | Léo Santana | $962.0K |
| #3 | Jade Picon | $724.5K |
| #4 | Anitta | $720.7K |
| #5 | Ana Castela | $715.7K |
| #6 | Luciano Huck | $638.3K |
| #7 | Ivete Sangalo | $633.6K |
Per 1K Fans
| #39 | Kant | $13.85 |
| #40 | Anttónia | $13.70 |
| #41 | NEO BXD | $13.40 |
| #42 | Anitta | $11.45 |
| #43 | Igão | $11.33 |
| #44 | Dani Calabresa | $11.09 |
| #45 | Edu Guedes | $10.19 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.